For its South Asian customers, the Lycra Company has launched the Lycra One™ marketplace that offers mill partners an additional sales avenue, and connects them with qualified leads seeking certified fabrics.
Serving as an online platform to connect brands, retailers, and garment makers with mills worldwide, this digital B2B platform enables Lycra to present its products and services more comprehensively, incorporating new B2B and B2C websites for the Lycra®, Coolmax®, and Thermolite® brands.
It provides South Asian fabric mills with not just the required knowledge to sell tools but also market research and fashion trend forecasts to help differentiate their collections on a global stage. Fabric and garment makers can acquire qualified leads from the trade without any cost and promote their unique capabilities, attracting potential customers from all regions.
Brands and retailers can source fabrics using this tool anytime and anywhere. They can also identify new resources and capabilities for cross-functional segments in all regions, and access a variety of services under one roof.
The Lycra Company recognises the South Asian region as a growing market across all segments of the apparel market, especially in countries like Pakistan, India, and Bangladesh, where vertical integration is increasing from raw materials to finished products, making them key manufacturing hubs. This shift reduces lead times and streamlines the value chain.
South Asian manufacturers are investing in product quality, cost competitiveness, and technology to meet global demands, encouraging diversification and R&D in textiles.
