The Woolmark Company, the global authority on wool, has unveiled the Spring/Summer (S/S) 2020 edition of The Wool Lab at the ongoing Pitti Uomo in Florence. The Wool Lab is the seasonal guide to the best commercially available wool fabrics and yarns, created in collaboration with the most innovative and quality-oriented spinners and weavers from the world.

Pitti Uomo is one of the world's most important platforms for men's clothing and accessory collections. This four-day programme will conclude on January 11, 2019.In response to designer and brand needs, The Wool Lab is now divided into product categories to facilitate and address the research of fabrics and yarns, and to provide a more focused and direct approach to the sourcing of materials and innovate product.

Initially started as an inspirational guide divided in macro trends, The Wool Lab now focuses on the innovations, allowing designers and brands to find the perfect wool fabric or yarn and be connected directly with the supplier, encouraging networking between brands and manufacturers.

The guide has now introduced a new digital component at trade fairs. Using the devices provided at the booth, visitors scan the QR code of a swatch and immediately receive an email with requested details and contact information of the manufacturer.