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Tonrose opts for Better Cotton Initiative

Tonrose is introducing the Better Cotton Initiative (BCI) mark to its products. It’s the first time a member who supplies end products to businesses in the service industry has introduced BCI-specific on-product marking and the company is hoping it will help influence other UK and international trade linen brands to also join BCI.

The Tonrose Group is one of Europe’s longest established trade linen companies. Tonrose was the first UK trade linen company to become a member of the Better Cotton Initiative and, as a leading provider to the hospitality sector, it is driving the sector’s agenda on Better Cotton and ethical luxury.

The group owns a growing portfolio of brands including Tonrose (hotel and leisure linen supply), Tradelinens (luxury linen division), Tielle Love Luxury (retail), and Sirona (specialist spa trade business).

Tonrose feels a strong responsibility to ensure it works closely with its supply partners to ensure that ten per cent of its cotton procurement becomes Better Cotton by the end of 2017. As more mills around the world get involved, the company hopes to make this a feature across its entire linen range.

Better Cotton Initiative was established in 2009 to address the most pressing sustainability issues in global cotton cultivation, with an equal focus on environmental, social and economic impact.

 

 
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