The organisers of the trade show Tranoi Men have announced that they will no longer be holding the event in Paris in June. Originally scheduled for June 18- 25, 2024 during Paris Men’s Fashion Week, the fair will now shift its focus to the January 2025 edition. Boris Provost, Managing Director, communicated this change via email, stating that the organisation will instead concentrate on presenting a new event format that will highlight Japanese design during Tokyo Fashion Week in September.
Provost emphasised Tranoï Homme's established reputation in the designer segment, acknowledging the complexity and the need for patience and perseverance in business development within this sector. He stressed the importance of transparency and providing impeccable quality to customers and partners, aligning with the organisation’s ethics and standards. Therefore, they have decided to postpone their efforts to the January 2025 edition, which will feature a new event format focusing on Japanese design.
The inaugural edition of Tranoï Tokyo is scheduled from September 04 -05 at Bellesalle Shibuya, with over 50 designers and brands already confirmed to participate. Additionally, Provost assured that Tranoï Women will continue as planned at the Palais Brongniart during the women’s shows from September 26 to 29.
Since 2020, Tranoï has been owned by GL Events Group, which also holds a majority stake in Premiere Vision.