British men’s knitwear brand Ross Barr will now be sold in China. Opportunities are being created for UK businesses by China’s new silk road. Ross Barr has generated sales throughout the UK, Europe, China, Japan, South Africa, Australasia and South America.
Britain has a well-deserved reputation for being at the global forefront of fashion and clothing design. China’s middle-class and wealthy consumers are increasingly seeking out boutique, quality brands with a story to tell, rather than just the major international labels.
Ross Barr will be available this autumn/winter in a department store called The British House in Beijing. The British House highlights UK businesses to help them capitalise on China’s appetite for British goods.
The British House features British fashion, homeware, art and education, including brands such as Turnbull and Asser, Johnstons of Elgin, Heals, Duke and Dexter and John Smedley.
Ross Barr’s garments will be displayed in the Men’s Dressing Room, alongside other clothing and accessory brands. The British House is a store exclusively showcasing British premium brands and modeled on a London townhouse. The 13,000 sq ft store is spread across two floors and is styled like a home, with product displayed in each room. Shoppers can scan the items they like and buy them online using tablets. The products will then be shipped directly from the UK to their home within eight to 11 days.