E-commerce portal LovetheSales, which allows consumers to shop all sales in one place says, the demand for luxury fashion has shot back up in the past fortnight, with searches for luxury brands up 27 per cent year-on-year. While celebrity fashion choices have been less relevant, one key influencer is continuing to make an impact. The Duchess of Cambridge —whose Boden Aurora midi wrap dress, worn in the second part of the interview, drove searches for Boden dresses up 98 per cent in the last week on the LovetheSales marketplace.

Other trends embraced by the famous have also moved away from the Instagram-fuelled excess of full-on celebrity culture to a more community-focused direction. Views for rainbow fashion wear, for instance, skyrocketed 566 per cent in April, compared to a year ago.

Demand for fashionable face masks increased by 285 per cent, month-on-month. In fact Lyst report had suggested, the Off-White mask was the most searched item for fashion masks online and is currently sold out. Other brands seeing high demand for fashionable face masks include US label Rag & Bone. The brand recently released a mask, which is also now sold out, with part of the profits going to Covid-19 charities. Boohoo’s masks have also seen a 218% surge in page views in the past fortnight.

Another clear trend has been big demand for activewear whose demand has shot up by 141 per cent. The demand for loungewear also rose by 433 per cent. Under Armour and New balance are the brands of choice for runners, with demand for them up by 65 per cent and 60 per cent year-on-year. Cycling clothing brand Castelli has seen the biggest jump in search with demand up by 98 per cent this month.