Concerned that the UK-based fashion brand PrettyLittleThing might lose with its customers, Umar Kamani, Founder and Former CEO, has rejoined the company after an 18-month hiatus.
On the other hand, Nicki Capstick has quit from his position as the Chief Marketing Officer (CMO) at the brand. Having assumed the responsibility in July 2023, as part of various leadership changes in the company, Capstick departure is being attributed to the Kamani’s earlier departure from the company.
A member of the marketing team of the Boohoo-owned business since 2011, Chapstick held several management positions in the company over the years. He was the marketing director of a renowned company in 2020 and head - marketing in 2017. Capstick assumed his responsibilities as a CEO alongside Tom Binns, who had been appointed COO besides being promoted to CMO.
