India has been ranked 73rd out of 152 countries in the Business-to-Consumer E-Commerce Index 2019 by the United Nations Conference on Trade and Development. The index measures an economy's preparedness to support online shopping, moving seven places up in the list. It cores 152 nations on their readiness for online shopping, worth an estimated US$ 3.9 trillion globally in 2017, up 22 per cent from the previous year.
India is ranked 73rd in the 2019 index, slightly improving its position from 80 in 2018 and 83 in 2017. According to the report, In India, Internet shoppers constitute 11 per cent of the total number of internet users in the country.
Countries like Iran, Kazakhstan, Azerbaijan, Vietnam and Tunisia score better than India and are ranked on the 42nd, 57th, 62nd, 64th and 70th position respectively. Switzerland has been ranked second on the list, followed by Singapore, Finland, the United Kingdom, Denmark, Norway, Ireland, Germany and Australia.
European nations hold eight of the top 10 spots on the index. The only non-European countries on the top 10 list are Singapore on the third position and Australia on the tenth.