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Under Armor, USA Football partner for official merchandise for Olympics


Under Armor and USA Football have entered into a multi-year partnership set to last through the 2028 Summer Olympics in Los Angeles. The agreement names Under Armor as the official and exclusive uniform, apparel, and footwear partner for USA Football and its US National Teams, which includes both men's and women's squads. The brandhas been mandated to supply innovative products for athletes as they prepare for and compete in the Olympics and other international events.

The International Olympic Committee (IOC) has recently announced the inclusion of flag football in the 2028 Los Angeles Games. As a result, Under Armor will outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football's US National Teams make their Olympic debut.

The collaboration between USA Football and Under Armor was launched in late May as the US Men's and Women's Flag National Teams gathered for a training camp. This camp organisedwas in preparation for the International Federation of American Football's Flag Football World Championships in Lahti, Finland, scheduled for August.

Scott Hallenbeck, CEO, USA Footwear, opines, this partnership with Under Armor will transform the game from the youth level to elite national teams. The brand’s focus on performance, innovation, and sustainable products will help ensure the national teams' success.


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