VF Corporation’s first quarter revenues have jumped six per cent. Growth was distinct in China and in the company’s digital channels. The US-based company, owns brands like Vans, The North Face, Timberland and Dickies. The company plans a digital-led transformation into a consumer-minded and retail-centric enterprise. VF Corp will also be seeking to drive and optimize its portfolio, distort investments to Asia, and elevate its digital channels. Revenues are expected to grow at a five-year compounded annual growth rate of between seven per cent and eight per cent with progress being driven by the company’s largest brands, the international market and the direct-to-consumer channel. Earnings per share are expected to grow at a five-year CAGR of 12 per cent to 14 per cent compared to fiscal 2019’s adjusted EPS.

The past two-and-a-half years represent one of the most transformative periods in VF Corp’s 120-year history. The group has emerged with a sharpened focus on what’s required to become even more consumer minded and retail centric. With greater clarity to the opportunities ahead, it is confidently updating its five-year strategic growth plan and financial outlook. To reflect the latest evolution in its strategy, VF has also revealed a slick new corporate logo, accompanied by an overhaul of its branding, the company’s first change of this kind in 21 years.