After being embroiled in a controversy home textiles maker Welspun India has a system called Wel-Track that traces cotton from the source to the point of sale. While the system tracks physical verification on the floor, the radio-frequency identification device technology allows tracing the cotton from the farms to the gin (a machine that quickly and easily separates cotton fiber from seeds) to the spinning to weaving to the last end of a product, which is cutting suit.
There is also a QR code that can trace it back to the source. It has also tied up with one of the biggest farmers in the US for sourcing of Supima cotton. The company is starting to see good upswing in hospitality and expects three times growth in the next three years. Then it has health and wellness, e-commerce and its domestic brands apart from different channels of growth across different countries.
The portfolio of innovation contributes around 36 per cent of the turnover and 16 per cent is the brands. The biggest upswing for Welspun in the domestic market comes in the latter half of the year. Nearly 75 per cent of the selling happens August onward. Overall Welspun’s sales from online channels have seen a 40 per cent growth this year and in the next year a 100 per cent growth is expected globally, primarily in the US, UK and India.
