Welspun is all set to introduce ‘its new product range -Welspun Quik Dry ’towels. Known for its strong R&D and technology backed products; the new range has been designed based on extensive consumer research and insights. With the aim to cater to the mass market through first-hand experience, the brand will mark this new launch by participating in the Kumbh Mela, the largest human congregation of the World.

The brand will deploy 3,000 Welspun Quik Dry towels each day outside the changing rooms at the mela to give women the first-hand experience of the product. Apart from branding 20 changing rooms at the bathing ghat, Welspun will set up a stall at the commercial area of the Kumbh and also roll out Geo-targeted notifications for a better on-ground interaction. The idea is to touch base with at least 5 lakh consumers through this initiative. After achieving success globally in the home-textile industry, where-in every fifth towel sold in the US is from Welspun, the company is now all set to leverage their presence in the Indian market with the new range of towels priced at Rs. 249.