"With a record-breaking 543 exhibitors from 14 countries and regions, Yarn Expo Autumn 2019 offered an unparalleled range of quality and product diversity. Held from September 25-27, 2019 at the National Exhibition and Convention Centre in Shanghai, the expo showcased an array of fancy, specialty and regenerated yarns, as well as high quality cotton, wool, silk and linen. Its new display zone, Fancy Yarn Vision, proved to be popular stop for buyers to quickly and efficiently see samples from highlighted fancy yarn exhibitors on offer."
With a record-breaking 543 exhibitors from 14 countries and regions, Yarn Expo Autumn 2019 offered an unparalleled range of quality and product diversity. Held from September 25-27, 2019 at the National Exhibition and Convention Centre in Shanghai, the expo showcased an array of fancy, specialty and regenerated yarns, as well as high quality cotton, wool, silk and linen. Its new display zone, Fancy Yarn Vision, proved to be popular stop for buyers to quickly and efficiently see samples from highlighted fancy yarn exhibitors on offer. Sustainability remained a key trend at event with fringe events by the European and Chinese exhibitors focusing on sustainable products.
Exhibitors note an optimistic future outlook
Despite economic uncertainty within the Chinese market, many exhibitors at the event noted optimistic outlook
for their future. This optimism was mainly credited to the resilience of China’s dominant purchasing power. The fair also received a good feedback from its Southeast Asian exhibitors, one of whom included Ravindranathan Narayanasamy, Director of the Cotton Textiles Export Promotion Council, India. Elaborating on this expo, Naryanasamy, “Yarn Expo is growing larger and becoming more international each year. This year, our exhibitors met visitors from Korea, Egypt and Europe. We also received 40 onsite orders at the India Pavilion.
Similarly, the Cotton Council International of USA recorded over 140 visitors at its booth. “We met visitors from Indonesia, Thailand and other Asian countries,” said Shoapiing Li, Senior Manager, China Supply Chain Marketing of the Yarn and Home Textiles Department of the company. “These visitors spanned different industry roles. Some of these have already started contacting our sales team to place orders.”
An effective getaway for brand promotion
The fair resulted in several new business deals being signed amongst its visitors and exhibitors. A prime example of this was the Uztex Group, which signed over three deals at the fair.” These deals will take our company to the next level in the Chinese market,” said Ravshan Kambarov, Commercial Director of the company. “We had orders not only from China but also Turkey and Iran. There are lots of different markets here, mostly from India, Bangladesh, Pakistan and China,” he added.”
The fair also proved to be an effective gateway for Korean companies like HJLite for promoting its products and brand image. “The buyers in this fair are diverse which helps us to explore the Chinese and European markets. People can explore numerous products in one place in a short time,” said Joon Son, Sales Manager, HJLite, Korea. r Steven Shen, Textured Yarn Dept. Director, Everest Textile, Taiwan
A must-attend for visitors
Yarn Expo is ‘must attend’ event for its visitors as it has a significant influence on their company’s business strategy. “The new Fancy Yarn display area at the expo is very handy to find good quality fancy yarn exhibitors and I can find whatever I want here,” says Bonnie Chan, Manager of Raw Materials, Pacific Textiles, one of the visitors at the show. The expo also serves as a platform for networking and partnership exploration. “I sought out 30 potential suppliers that I am interested in, and I look forward to establishing business with them,” said Marcin Kolasa, Product Development, Legs Sp. z o.o, Poland. Going beyond a sourcing channel, this show acts like a stage for displaying high-quality products and innovative concepts,” Rajiv Srivastava, Manager, Neman Brothers & Assoc., USA, summed up.
