Italian women's ready-to-wear label Plan C is gearing up to launch its first menswear collection at the Pitti Uomo show, scheduled to take place in Florence from June 11-14.
The new menswear collection for Spring/Summer 2025 offers easily matched items, including bags, backpacks, and sandals.
The collection combines tailored looks with sportswear and workwear-inspired pieces, all distinguished by a vibrant palette and textural fabrics. It features garments with special finishings and sophisticated materials such as cotton poplin, light textured cotton, high-tech textiles, and various wools. Additionally, Plan C will preview several looks from its upcoming womenswear collection at Pitti Uomo.
In just a few years, the Italian women's ready-to-wear label Plan C has carved out a significant niche in the designer fashion market. Since its inception in 2018 by Carolina Castiglioni and her family—who were also behind Marni—the brand has captivated nearly 200 top multibrand retailers worldwide and has opened four monobrand stores.
In recent seasons, Plan C has seen steady revenue growth and has expanded its focus on accessories. Japan remains the brand's primary market, contributing to 30 per cent of its total revenue, with three stores in Tokyo at Isetan Shinjuku, Ginza Six, and Hankyu. The label also has a store in Seoul, South Korea, at the Galleria department store, and operates its own e-shop.
