American clothing brand Woolrich John Rich & Bros has launched two new versions of its Arctic Parka, made from 100 per cent Merino wool and resistant to both wind and water.
The Woolrich John Rich & Bros brand having presence across Europe and Japan, for this year’s European Autumn/Winter season, launched two new versions of its famous Arctic Parka – the Polar Parka and the Mackinaw Parka – both made with Loro Piana’s 100 per cent Merino wool Storm System fabric. With support from The Woolmark Company, the company has also undertaken an advertising campaign across Europe, promoting the Merino outerwear in Italy, Switzerland, Germany, France, the UK and the Netherlands.
No Finer Feeling branding is establishing Merino as the fabric of choice for fine, contemporary apparel. The initiative is helping The Woolmark Company to promote the natural benefits of Merino wool to international consumers through collaborating commercial partners.
The Lora Piana Storm System fabric consists of a double barrier fabric. Firstly, a water repellent Rain System treatment ensures that drops of water slide on the outer surface of the fabric, enhancing its water repellency and protecting it against dust, dirt and liquid stains. Secondly, a thin and extremely light microporous absorbent membrane, applied to the back of the fabric, is windproof and allows the skin to breathe.
www.woolrich.com
