Denim brands Wranger and Gap plan to increase their sustainability efforts during denim production. Wrangler recently introduced a new denim range called Indigood which is dyed with a process that eliminates 99.99 percent of the water used during the manufacturing process. This technique also uses 60 percent less energy compared to conventional denim dyeing, per Wrangler. The remaining .01 percent of water is used to clean machinery and mix solutions.
Indigood products are featured in the Wrangler ICONS Collection of products that include jeans, shirts and jackets in shades called Good Day (light) and Good Night (dark).
Gap Inc. plans to obtain 100 percent of its cotton from more sustainable sources by 2025 by working with advocacy group the Better Cotton Initiative (BCI) and seeking cotton that is organic, recycled, and verified American- or Australian-grown.
The company noted that although cotton cultivation supports workers in many communities, much of the crop is grown in areas where people have difficulty accessing clean water due to pollution and droughts, and that a single pair of jeans uses an average of 1,600 gallons of water throughout its full life cycle, 64 percent of which is used to grow the cotton.
By sourcing sustainably-farmed and -sourced cotton, the company encourages farmers to use water efficiently through better irrigation practices.
Gap Inc. has a manufacturing goal to conserve a total of 10 billion liters of water by the end of 2020, equivalent the daily drinking water needed for 5 billion people.
