Following a successful debut in 2022, global denim icon Wrangler has unveiled the second edition of its upcycled denim collection, Wrangler Reborn. This latest collection marks the brand's first collaboration with BVH Services' brand, Beyond Retro, a prominent vintage retailer in Europe known for producing trendy fashion with minimal carbon footprint.
Thoughtfully designed with circularity and sustainability at its core, the Wrangler Reborn collection features sustainable reinterpretations of some of Wrangler's classic styles, including the Greensboro Straight Leg Jean, Reworked Short, Icon Jacket, and Heritage Shirt. These pieces offer consumers timeless wardrobe staples that can be worn for years while also helping to divert textile waste from landfills. By reviving discarded denim and transforming it into durable apparel, Wrangler provides consumers with an opportunity to purchase high-quality, long-lasting pieces that can be repurposed and cherished.
The brand Wrangler has been creating durable and long-lasting products since 1947, helping to reduce waste in landfills. Aligning with the brand WeCare Wrangler goals, the Wrangler Reborn collection aims to create a better future through sustainable practices.
