Indonesia will maintain its ban on e-commerce platform Temu, citing concerns over its potential impact on local micro, small, and medium enterprises (MSMEs). 

Communications and Informatics Minister Budi Arie Setiadi stated that Temu's business model, which involves direct sales from factories to consumers, violates Indonesian trade regulations. The platform, owned by PDD Holdings, was deemed harmful to the economy and local businesses.

Minister Budi emphasized the government's commitment to ensuring that the digital space benefits society, rejecting platforms that could negatively affect MSMEs. Temu's repeated attempts to register in Indonesia since September 2022 have been unsuccessful, with authorities blocking its entry due to trademark conflicts and policy concerns.

Temu, which has expanded across Southeast Asia, continues to face resistance in Indonesia, following similar actions against TikTok Shop last year.