As the global automotive wrap market accelerates toward a $25 billion valuation by the end of 2026, FESPA is restructuring its flagship event to capture surging demand for high-performance technical fabrics and personalized apparel. In a strategic consolidation, the organization announced that WrapFest 2026 will vacate its standalone UK venue to join a massive six-show co-location at the Fira Barcelona from May 19–22, 2026. This repositioMening introduces a dedicated textile event, building on FESPA’s legacy in digital garment printing to spotlight next-generation finishes, eco-friendly substrates, and modular apparel production.
The move leverages a 21 per cent CAGR in the automotive film sector, where over 60 per cent of growth is now driven by individual personalization and branding - trends rapidly spilling over into the textile and interior decor segments. By integrating WrapFest and the new Textile platform, FESPA 2026 provides a consolidated stage for the 2,000 sq m exhibition space, allowing professionals to explore cross-vertical revenue streams such as architectural interiors and high-tenacity apparel wraps. Duncan MacOwan, Head-Marketing and Events, FESPA, stated, the Barcelona transition offers the global community a ‘far more international platform’ to connect wrap installers with the broader specialty print and fabric supply chains, effectively future-proofing businesses against regional market volatility.
Founded in 1962, FESPA is a global federation of national associations for the screen, digital, and textile printing industries. It operates flagship events across Europe, Asia, and Eurasia, focusing on knowledge-sharing and reinvesting profits into the print community.
With a ‘FESPA Future’ strategy, the organization is diversifying into corrugated packaging and high-end textiles. Its events consistently attract over 20,000 visitors, driving multimillion-euro investments in sustainable, automated printing technologies across the global textile and signage sectors.
