Following the debut of its Fall/Winter 2024 campaign earlier this year, featuring A$AP Nast and Gabriette, Adidas’ brand Y-3 has unveiled the final range of its seasonal collection.
The collection showcases a blend of tailored, refined wool pieces designed for winter’s chill, alongside Y-3’s signature styles, now reimagined with experimental prints. A standout feature of this collection is the application of a tie-dye finish on a woven nylon base fabric, enhanced with flock printing, adding a textured, avant-garde touch to the collection.
In footwear, the collection launches the Y-3 Superstar range in a striking two-tone colorway, combining Yamamoto’s distinct aesthetic with the rich archival legacy of adidas. The range also introduces the bold Y-3 Kyasu Overboot that was originally presented during Yohji Yamamoto’s Fall/Winter 2023 runway show. This futuristically designed footwear collection features a sleek full-leather outer boot paired with a removable Kyasu mule, offering a subversive take on Y-3's dynamic footwear offerings.
Directed by Francis Plummer, the campaign for this collection transitions from the bustling streets of New York City to a more abstract, ethereal realm. Here, the iconic Three Stripes are brought to life in a fluid dialogue of movement and flow, tension and poise. The campaign’s icy color palette transforms Y-3 into a world unbound by physical limits.
