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Abercrombie expands into the Middle East market, to add more stores

Abercrombie & Fitch has nine stores in the Middle East. The brand has six of these in Dubai, two in Kuwait, and one in Saudi Arabia. It now plans to open more stores and eventually expand into Bahrain and Oman. The company is present in the region with its brands Abercrombie & Fitch, abercrombie kids, and Hollister.

While Hollister appeals primarily to teenagers, the Abercrombie & Fitch brand has been trying to make a push into a slightly older segment. Currently the company generates over a third of its revenues from outside the US, with Europe being its largest international market. Even in terms of sales per square foot, the company is far more productive internationally than it is in the US.

The company has opened 10 stores in China, where there is an expanding middle class, and a growing appetite for western brands. Abercrombie & Fitch has partnered with Zalora, an online fashion website, which has a presence in 11 markets, including Singapore, Indonesia, Malaysia, the Philippines, Hong Kong, and Taiwan, and a customer base of over 600 million users. Such moves may provide a boost to the company’s revenues as it tries to deal with the soft state of the apparel market in the US.

 
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