AllSaints has launched a new premium kidswear range, titled, ‘SmallSaints in partnership with British fashion retailer Next.
Inspired by the ‘distinctive aesthetic ‘ of AllSaints, the new collection offers 45 clothing pieces for children including jumpers, dresses and T-shirts, as per report by the Retail Week. It is available for kids aged between 4-13 years for prices starting from £22. Available on the Next Website, this collection will be followed by another 145-piece kidswear range from AllSaints from July-October 2024.
Emma Siddalls, Head-Design Licenses and Accessories, says, the collections gives the younger generation, an opportunity to express their individually.
Unveiling a global store format in September, AllSaints marks its 30th anniversary this year. The brand plans to roll out four new licensed product ranges alongside SmallSaints this year.
