American Eagle Outfitters has launched a new, limited-edition collection with Travis Kelce’s brand, Tru Kolors. The ‘AE x Tru Kolors’ collection was launched just a day after the Kansas City Chiefs tight end was reported to be engaged to artist Taylor Swift.

More than a year in the making, this new collection is a fusion of fashion, sports, and culture, bringing together the denim brand with one of football's most recognizable faces. Kelce, Creative Director, Tru Kolors, was deeply involved in every part of the collection’s development. Guided by his ‘live to play’ philosophy, he worked on everything from design and fabric choices to colors, fits, and graphics. The resulting collection reflects both his and American Eagle's commitment to creating versatile, confident pieces.

Jennifer Foyle, President and Executive Creative Director, American Eagle Outfitters, avers, American Eagle and Travis Kelce were destined to collaborate. An iconic brand is teaming up with one of the greatest athletes of our generation, she adds.

With prices ranging from $14.95 to $179.95, the 90-piece collection will be released in two drops, with the second scheduled for September 24. It features a range of elevated everyday essentials and reimagined classic silhouettes, including vintage-inspired tees, updated varsity jackets, and utility cargos.

The new launch follows a period of controversy for American Eagle. The brand recently faced public criticism for its ‘Sydney Sweeney has great jeans’ campaign, which some critics viewed as having problematic ties to eugenics and racial superiority due to its wording and imagery. American Eagle has defended the campaign, stating that it was always intended to celebrate how ‘everyone wears their AE jeans with confidence.’