Luxury sleepwear brand, Ammarzo plans to expand its net revenues to Rs 5 crore over the next 12–18 months. By FY 2027–28, the brand aims to reach revenues of Rs.40 crore to establish Ammarzo as Rs 150-crore valued premium D2C brand. The brand’s future growth will be based on a strategy of product excellence, customer obsession, and intelligent, sustainable scaling.
Known for high-quality fabrics, the brand caters to the needs of modern Indian women in metro cities. It uses natural, breathable fabrics and careful designs to enhance sleep, mood, and self-esteem.
India's women's sleepwear market is above Rs 6,000 crore, with luxury sleepwear likely to grab a about 15–20 per cent share of it. Driven by higher incomes, rising awareness about fabrics and a culture of self-care, this category is expanding at over 9 per cent CAGR.
Moving into lifestyle products that upgrade the pre-sleep ritual, Ammarzo’s next round of offerings will include high-end bed linens, aromatherapy pillow sprays, sleep masks, candles, and fashion lounge ensembles.
