Applied DNA Sciences has closed the loop on traceability for Egyptian Pima using DNA-based genotyping for cotton authentication. The solution closes the loop for the cotton industry that has been under a cloud of controversy surrounding evidence of cotton products labeled as Egyptian cotton versus those which are actually grown in Egypt. There is no substitute for DNA analysis when it comes to cotton traceability and transparency because of its ability to do what other technologies cannot do, which is to forensically authenticate the fiber through to yarn and finished goods.
In August 2016, the controversy of home bedding and other products labeled 100 per cent Egyptian Cotton hit an all-time high when a number of US retailers recalled many products from retail shelves due to label claim violations, and consumers were informed that products did not meet the standard or label requirement. Three years later, Applied DNA will begin to validate and market test products that are labeled to contain 100 per cent Egyptian Pima.
Many products use cotton grown in the US and Egypt. Applied DNA’s system can provide a useful tool to enable brands and manufacturers to verify their products at any stage of the supply chain that is more exact than other methods claiming to do the same without the same degree of precision.