Southeast Asia’s e-commerce market is set to exceed $370 billion by 2030, more than doubling its current size, driven by major platforms such as Alibaba’s Lazada, PDD Holdings' Temu, Byte Dance’s TikTok Shop, and Sea Group’s Shopee, according to a report from Google, Temasek Holdings, and Bain & Co.
Covering six core nations, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, the report projects a 15 per cent growth in gross merchandise value (GMV) this year, reaching $263 billion, while revenue could increase by 14 per cent to $89 billion.
Live-stream shopping, pioneered by TikTok’s Douyin, now comprises 20 per cent of e-commerce GMV, up from 5 per cent two years ago, fueling regional expansion. TikTok Shop surged to the second-largest platform with $16.3 billion in GMV last year. The report notes that sectors including e-commerce and food delivery are shifting from growth-focused strategies to profitability, achieved through optimized seller fees and targeted campaigns.
However, regulatory challenges loom as Indonesian and Vietnamese authorities scrutinize the influx of low-cost Chinese imports. Indonesia recently suspended TikTok Shop, and Temu faces licensing issues in Vietnam, highlighting ongoing tensions as local industries seek protection from international competition.
The landslide victory and return of Donald Trump to the US presidency presents both opportunities and challenges for India's textile and apparel industry, largely hinging on trade policies, tariffs, and the US-China dynamic. What does a new Trump administration mean for this sector, a look.
Trump has frequently criticized India's trade policies, labelling it the "biggest tariff charger" among US trade partners. He has proposed a policy of “reciprocity,” implying that if India continues to impose high tariffs on US goods, his administration might respond with similar tariffs on Indian exports, including textiles. However, some analysts believe this rhetoric may not lead to extreme changes, as India’s growing economic importance as a China-alternative keeps trade relations favorable.
Trump’s stance on China could indirectly benefit India's textile and apparel sectors. Trump would likely continue to impose tariffs and restrictions on Chinese goods, which could lead US companies to source textiles from alternative markets like India. During his first term, such policies prompted many US companies to explore Indian suppliers for apparel and textiles to avoid tariffs on Chinese goods. This could increase demand for Indian products and solidify India as a viable supplier to the US market.During Trump’s first term, US-China tariffs motivated American companies to look at India for alternatives in sourcing, providing a significant boost to Indian apparel and textile exports. The industry saw higher interest from US buyers, seeking non-Chinese sources to avoid tariffs and supply chain disruptions. For example, major players in India’s textiles, cotton and apparel sector saw robust exports to the US as a result of Trump’s trade policies targeting China.
Increased protectionism in the US might push companies to diversify their supply chains and invest in countries with lower production costs. India, with its large and inexpensive labor pool, could attract US FDI in textile manufacturing. While Trump’s policies focus on reshoring USmanufacturing, many companies may find it economically viable to establish supply chains in India to offset costs associated with tariffs on Chinese goods. This shift could be advantageous for Indian textiles, positioning India as a key player in global supply chains.
Trump’s preference for fossil fuels over renewable energy could result in lower oil prices, which would benefit the energy-intensive textile industry in India. Lower energy costs could reduce manufacturing expenses for Indian textiles, making them more competitive internationally. However, this shift could also limit USIndia partnerships in sustainable energy, which some textile firms have been utilizing to meet global sustainability standards.
While Trump’s return could imply certain protective measures that may challenge India’s textile and apparel exports, the indirect benefits from his anti-China stance might create opportunities for Indian companies. Additionally, reduced energy prices could lower manufacturing costs, benefiting India’s cost-competitive market position. If these dynamics play out as anticipated, India’s textile industry could see both increased exports to the US and higher FDIs, as US companies look to diversify from China. For India to maximize benefits, diplomatic negotiations will be key to minimizing potential retaliatory tariffs while leveraging the openings created by global trade shifts.
Will Trump presidency in 2024 be beneficial for the global textile and apparel industry? The answer is complex, as Trump's trade policies have historically been marked by protectionism and a focus on rebalancing trade relationships.
Trump's trade approach includes higher tariffs, especially on Chinese imports, to boost domestic manufacturing—a tactic that could disrupt the global textile supply chain. This was previously observed when tariffs on Chinese goods, including textiles, increased under his administration. This policy shift had ripple effects across Asia, with countries like Bangladesh and Vietnam adjusting their trade strategies to compensate for disruptions. However, these changes could make the US market more challenging for Asian suppliers due to higher costs and reduced competitiveness.
Under Trump, the US exited the Trans-Pacific Partnership (TPP), reducing competition from TPP member nations for the US market, notably impacting countries like Vietnam, which were positioned to benefit significantly from the TPP. Instead, Trump favored bilateral agreements that could favor US industries, impacting global textile exporters who are dependent on the US market, such as those in Bangladesh and India. Moving forward, Trump's preference for bilateral agreements could reshape the US-textile exporter relationships, but this would be contingent on complex negotiations and potentially restrictive conditions related to labor and environmental compliance.
Trump’s ‘America First’ stance emphasizes American manufacturing, often resulting in higher production costs domestically due to labor and raw material prices. While some US brands may look for non-Chinese suppliers, the global industry would face increasing challenges. Brands would need to pass on these higher costs to consumers or absorb them, potentially slowing demand. This factor also pressures apparel brands reliant on overseas manufacturing to reconsider sourcing or absorb tariff-related costs, impacting their profitability.
As Trump's trade policy often entails scrutiny of labor conditions, textile suppliers—especially those in Asia—could face increased compliance pressure. The United States-Mexico-Canada Agreement (USMCA), for instance, required North American fibers to support regional supply chains, which could dreduce demand for materials from global suppliers. However, if countries align with higher standards for labor and sustainability, this could offer long-term benefits as brands increasingly seek ethical suppliers. Falling imports and a trade slowdown
Another likely effect is a reduction in US imports, similar to the declines seen during the last Trump administration, where total apparel imports dropped sharply. In 2024, import volume has already shown signs of a downturn, with a 23 per cent decrease compared to previous years, partly due to Trump-era trade policies creating long-lasting effects. Asian exporters may find it challenging to make up for this demand drop without favorable trade terms.
Therefore, Trump's return might stimulate US-based textile manufacturing and protect US workers, it could strain the global textile supply chain. Costs would likely increase for US brands, who may either shift sources or raise consumer prices. Additionally, suppliers in countries like Bangladesh and Vietnam could face competition, compliance pressures, and a volatile trade environment. The impact on the global textile and apparel industry would be a mixed, with higher protectionism creating opportunities domestically but posing obstacles for international partners reliant on the US market.
The U.S.-China trade tensions that escalated under the Trump administration profoundly impacted China’s textile and apparel industry. The policies implemented primarily through tariffs disrupted supply chains, forced companies to adapt sourcing strategies, and reshaped the global apparel trade landscape. Examining the long-term effects, adjustments within the industry, and the broader economic implications…an analysis below. c Impact of tariffs on trade volumes and prices
During the Trump era, U.S. tariffs on Chinese imports included up to 25% tariffs on textiles and apparel, which led to a significant reduction in U.S. imports from China. By 2022, China’s share in the U.S. apparel market dropped as companies sought lower-cost alternatives in Vietnam, Bangladesh, and other Southeast Asian countries. This shift is reflected in data showing that countries outside China increased their U.S. market share from 41.2% in 2018 to over 51% in 2022, with Chinese imports largely focused on premium segments where consumers were less sensitive to price increases. For example, items like high-end coats and outerwear continued to be sourced from China, while lower-end products were shifted elsewhere.
The tariffs pushed companies to diversify their supply chains, a strategy known as "China Plus One," which involved sourcing from China alongside one or more other countries to mitigate risks. Additionally, many U.S. companies resorted to "tariff engineering," modifying designs to achieve lower tariff classifications. For instance, adding features to a garment, such as pockets, could reduce the applicable tariff rate. However, tariff engineering and supply chain diversification require substantial investment, creating challenges particularly for small and medium-sized businesses.
In response to U.S. tariffs, China imposed retaliatory tariffs on American imports, further straining trade relations. For China’s apparel industry, which relies heavily on the U.S. market, these reciprocal tariffs intensified the need for market adaptation. Companies faced increased costs not only from the tariffs themselves but also from retooling and repositioning products for markets with less exposure to U.S. tariffs.
The tariffs impacted not only Chinese manufacturers but also U.S. retailers dependent on low-cost imports. The National Retail Federation estimated that American consumers faced billions in additional costs due to increased tariffs, ultimately affecting retail prices. Moreover, even after Trump, the Biden administration continued many of these tariffs as leverage in trade negotiations, signalling that these changes could be long-term. This uncertainty has led many U.S. brands to prioritize building resilient, diverse supply chains to avoid dependency on any single region.
A notable case study is China’s shift towards higher-end production to maintain profitability amid rising costs and tariffs. By focusing on premium products, Chinese manufacturers retained demand in sectors less impacted by price sensitivity, such as luxury and designer apparel. This transition highlights China’s evolving role, moving from low-cost mass production to higher-quality, higher-margin goods that cater to more affluent markets, helping offset some losses due to reduced volume in lower-end segments.
Trump’s policies accelerated shifts in the global apparel industry, with lasting effects on China’s textile sector. While diversification provided resilience, increased costs and strategic adjustments marked a challenging period for both Chinese exporters and U.S. retailers. The ongoing U.S.-China trade complexities suggest that the textile and apparel industries will continue to navigate these dynamics, likely shaping a more fragmented and resilient global supply chain landscape.
Today, EURATEX (the European Apparel and Textile Confederation) and AMITH (Association Marocaine des Industries du Textile et de l'Habillement)signed a Memorandum of Understanding (MoU) during the 21st Maroc in Mode (MIM 2024) event in Casablanca, aiming to strengthen ties between European and Moroccan textile industries. This agreement seeks to foster collaboration on sustainability, regulatory alignment, and trade competitiveness.
The MoU highlights mutual goals, including promoting sustainable and circular industry practices, improving regulatory frameworks, and enhancing the business environment across both regions. It underscores a joint commitment to advancing competitiveness under the updated Pan Euro Med (PEM) Convention rules, set to take effect on January 1, 2025.
The partnership enables new channels for information sharing on industrial technology, cross-border business initiatives, and joint skill development projects, setting a foundation for a robust and resilient Euro-Mediterranean textile sector.
EURATEX President Mario Jorge Machado emphasized that the collaboration with AMITH aims to bolster the textile sectors in both regions with a focus on sustainability and competitiveness. AMITH President El Ansari Anass noted that the MoU supports AMITH’s mission to drive the Moroccan industry towards greater excellence and sustainability.
This MoU marks a pivotal step towards creating a sustainable, integrated textile ecosystem in the Euro-Mediterranean region, opening fresh opportunities for growth and innovation under the PEM framework.
Marking the Italian footwear brand’s debut in the apparel segment, Moon Boot has unveiled its first collaborative collection with Adidas Sportswear.
The collection comprises items partly made using recycled materials, and is ideal for urban safaris in the winter months. It includes a range of looks including crop-top leggings, parachute trousers and a cropped oversized sweatshirt. Plus of course footwear, combining the comfort of snow boots with the agility of running shoes.
The high-top and low-top shoes are fitted with Adidas Boost cushioning and water-repellent uppers to keep the feet dry in winter conditions, while the Adidas Torsion System, integrated in the sole, enhances stability. The Collegiate jacket, inspired by American varsity style, is an oversize bomber jacket featuring skiwear-style details and bold, eye-catching graphics on the front and back, celebrating both brands’ emblems.
Aimee Arana, Global General Manager Sportswear & Training, Adidas says, the collection blends sport performance with trending style.
Alberto Zanatta, President, Tecnica Group, adds, this is a significant milestone for Moon Boot which is entering the apparel segment for the first time.
Fashion brand and retailer Monsoon has launched a new limited-edition collection of partywear co-created by ‘designer and tastemaker’ Sarah Corbett-Winder.
Inspired by Corbett-Winder’s unique personal style, the collection features five staple partywear pieces plus accessories. It’s the brand’s full design collaborative collection with a stylish and creator.
The collection includes a two-piece tuxedo-inspired suit adorned with chocolate sequins and trimmed with deep brown satin; a feather-trimmed scarlet co-ord; and an olive-green velvet jumpsuit with detachable oversized bow.
It also includes Caroline Jackson, Creative Director’s signature luxe party wear range with velvet, sequins and satin.
Bouncing back from its problems of the last decade and early in this decade when the pandemic hit its trade hard, Monsoon has been opening new concept stores, including a move into travel-focused locations. It has also invested in its digital operations,
Signaling a robust performance driven by affluent customers purchasing its high-end cable-knit sweaters and Oxford shirts, Ralph Lauren has raised its annual sales forecast. This strong result stands out against a broader slowdown in the luxury market, notably affecting major European fashion houses like Hugo Boss, Kering, and LVMH, which have been impacted by a decline in the vital Chinese market.
Supported by a relatively smaller sales base, Ralph Lauren has experienced solid growth in China, accounting for approximately 7 per cent of its overall revenue, as per Citigroup analysts. The brand’s sales in North America, representing about 44 per cent of Ralph Lauren’s total revenue, increased by 3 per cent during the quarter. Meanwhile, revenue from Europe rose by 7 per cent.
Known for its iconic Polo Bear sweaters, the company projects, its fiscal 2025 revenue will grow in the range of 3 per cent– 4 per cent, as against its earlier forecast of a 2 per cent to 3 per cent increase. This adjustment follows strategic shifts, including reducing its reliance on department stores like Macy’s, which have faced difficulties in attracting customers. Instead, Ralph Lauren has prioritized full-price sales and reduced promotions through its branded outlets and online channels.
The brand’s adjusted gross margin expanded by 160 basis points to 67 per cent during the quarter driven by a 10 per cent increase in average selling price and lower cotton costs. Quarterly net revenue grew by 6 per cent Y-o-Y to $1.73 billion, surpassing analysts’ expectations of $1.68 billion, as compiled by LSEG.
The Ministry of Agriculture and the Ministry of Industry in Egypt have collaborated with the United Nations Industrial Development Organisation (UNIDO) to launch the second phase of the Egyptian Cotton Project. Initiated with an aim to enhance sustainability across the cotton value chain, this initiative focuses on environmental, economic, and social advancements.
The project seeks to enhance the cotton industry processes, from cultivation through to textile production, to boost competitiveness amid a fast-changing global market. It also aims to help the sector to adhere to international sustainability standards, thus contributing significantly to Egypt’s economy. Long recognised as a cornerstone of the nation’s textile industry, the Egyptian cotton sector plays a crucial role in economic growth and job creation, impacting everything from raw cotton production to garment manufacturing.
Building on the initial project, running from 2018 to 2021, the project aims to support to cotton farmers and industry stakeholders, with the Egypt Cotton Research Institute as a key partner. It will focus on expanding cotton cultivation in key areas such as Kafr El-Sheikh and Damietta and offer training in both traditional and organic farming techniques.
Introduced in Egypt in 2020, UNIDO’s Better Cotton certification was the first sustainability standard tailored specifically for Egyptian cotton. This certification aligns with global sustainability objectives and now covers 25 per cent of the world’s cotton production. Initially starting with 1,600 farmers, the Better Cotton initiative has since grown to include 13,700 farmers across six governorates, with increasing engagement from the private sector.
According to Egypt’s Central Agency for Public Mobilisation and Statistics (CAPMAS), the total cotton cultivation area reached 237,700 acre in the fiscal year 2020/2021, with Kafr El-Sheikh contributing 85,500 acre. The demand for Egyptian cotton remains robust, with India identified as the largest importer as of August 2021.
The partnership between Egypt and UNIDO highlights the critical role of sustainable practices in the cotton sector, aiming to boost production, expand exports, and strengthen Egypt’s competitive edge in the global textile industry.
To stay competitive in the fast-evolving market, stakeholders in Tamil Nadu’s textile industry need to modernise existing powerloom units by updating machinery and retrofitting, emphasise industry representatives.
Stakeholders also highlight on the government’s need to address the operational challenges associated with Common Effluent Treatment Plants (CETPs), particularly the management and disposal of sludge generated during the treatment process. This issue is critical for maintaining environmental standards and sustaining industry operations, they say.
The Tamil Nadu Department of Handlooms, Handicrafts, Textiles, and Khadi recently held several discussions with various textile industry associations in Chennai to formulate a new textile policy. This policy aims to align more closely with the current industry needs and build upon the framework of the 2019 textile policy.
The upcoming policy will focus on supporting smaller units, particularly those in the man-made fibre (MMF) sector with a turnover of less than Rs 50 crore. Additionally, the state aims to establish 10 mini textile parks to boost local manufacturing. It also plans to set up an integrated textile park near Salem to support the processing industries in the region.
The new policy will also strengthen Tiruppur’s status as a key player in the apparel value chain. Known for its substantial Rs 35,000 crore export business and Rs 25,000 crore in domestic trade, Tiruppur is expected to lead in Environmental and Social Governance (ESG) initiatives, making it more attractive for investments. The region’s garment sector workforce is predominantly female, with women making up 80 per cent of the employees.
However, industry leaders have expressed concerns over rising electricity costs, which currently average around Rs 9.5 per unit, significantly impacting operational expenses. Associations from Coimbatore and Tiruppur have called for state intervention to support struggling mills. SK Sundararaman, Chairman, Southern India Mills’ Association, highlights, only 60 per cent of textile mills in Tamil Nadu are operational, underscoring the need for swift action. He notes,investment-friendly policies in states like Gujarat, Maharashtra, and Madhya Pradesh are drawing businesses away. Without timely and supportive measures, textile sector in the state could face a severe downturn, he warns.
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