The digital textile printing market is likely to miss its financial targets for this year as COVID-19 continues to disrupt supply chains across the industry. A report on the global digital textile printing market by Future Market Insights shows, the industry faces a huge demand decline due to the pandemic. It is currently building essential operational flexibility to survive.

The pandemic is also encouraging workplaces to shift operations to a digital platform. To survive increased competition, workplaces are creating a conducive environment to enable the digital textile printing market to transform operations. A new ESOMAR-certified market research and consulting firm’s market intelligence report pegs global digital textile printing market’sgrowth at 16.3 per from 2022-2029. Most of this growth will be driven by growing dominance of the printing sector in developing markets such as China, Mexico, and India. Technological advancements is also driving the growth of digital textile printing.

US, Canada to dominate future growth

With flexography and lithographic printing technology providers shifting to digital textile printing, the technology is slowly but firmly consolidating in the industry. The industry is likely to grow consistently over years with the US and Canada offering lucrative opportunities to manufactures.

During the forecast period, the direct to fabric (DTF) segment is expected to grow at17.5 per cent CAGR. Demand for digital textile printing is likely to surge despite higher primary set-up cost. An increase in orders for shorter run lengths will create multiple jobs and an increased need for regular plate changing.

Most of the growth in global digital textile printing market will be concentrated in North America and East Asia.Lately, it has become important for digital printers to determine the most suitable equipment type and run lengths. To achieve this, print service suppliers are concentrating on digitizing their printing processes.

Catering to exclusivity demands

Earlier, high-fashion clothing was launched physically at various fashion weeks. Over the last few years, high-fashion brands incurring H&M and Zara have joinedthe digital movement with unique and outbound designs. Digital textile printing techniques help high-end fashion brands meet demand for exclusive pieces of clothing. It gives them an opportunity to boost their market growth.

Digital textile printing technologies also enable designers to create unique designs of high-quality, expands their creativity and enables them to create futuristic designs.

Demand for signs and display printers rises

Growing demand for signs and display printers is giving a boost to digital textile printing technologies. Creating reliable, efficient, and low-cost products, these technologies are being adopted in outdoor, indoor, wall décor, and event décor segments. Manufacturers are also planning to increase short-run digital print jobs for events, team uniforms, corporate clothing, etc.

The $3 billion Russian fashion industry is in a deep crisis as the Ukraine-Russia war is compelling brands including Mango, Nikaand H&M to shut stores in the country Global fast fashion website Asoshas halted online sales and deliveries in Russia while US conglomerate, TJX Cos is divesting 25 per cent stake in Russian low-cost apparel retailer Familia.Some of the world’s biggest luxury corporations, Richemont and LVMH are also closing stores in Russia.

Luxury fashion market in Russia declines

Besides other global names, Russia operates several reputed Australian brands like the upmarket fashion brand Zimmermann and Blundstone. A wholly owned Australian company based in Tasmania, Blundstone has a Russian Instagram account and a local website. On the other hand, Zimmermann sells clothes on Russian websites.According to Patty Huntington, Australian Fashion Journalist, Harper's Bazaar and National Correspondent, Women's Wear Daily, few companies like H&M have a significant financial interest in Russia. However, the market is not too big, forcing brands to ponder over their business in Russia.

Some of the world’sbiggest luxury brands are closing stores in Russia, reports Morgan Stanley and the market for luxury brands in the country is declining and accounts for only 1 per cent of LVMH and Kering’ssales. The Russian market accounts for around $9 billion in annual luxury sales, estimates investment bank Jefferies.

E-commerce players such as Farfetch, MyTheresa and Net-A-Porter and DHL and FedEx are also halting shipments to Russia, adds Huntington.

Delivery delays hit Bangladesh manufacturers

Meanwhile, brands’ decision to continue operating in Russia depends on the economic conditions in the country. A massive decline in rouble’s value and inability to access SWIFT may prompt some brands to discontinue operations in Russia, says Adam Blake, CEO, Blundstone.

The ongoing Russia-Ukraine war is also making shipments to Russia difficult with international container linessuspending deliveries. This is a concern for Bangladesh apparel manufacturers who fear facing order cancellations or difficulties in receiving payments.

Sonnet Textile, which handed over half of the ordered T-shirts to the freight forwarder nominated by Russian buyer, has not yet receiveddelivery confirmation, says Gazi Mohammad ShahidUllah, Director. This is making the company reluctant to book a ship to deliver the remaining three lakh pieces, he adds.

Around 166 Russia-bound containers are currently stuck in differently privately run depots in Bangladesh, affirms Ruhul Amin Shikder, Secretary General, Bangladesh Inland Container Depots Association.Bangladesh exports nearly 2 per cent of its goods to Russia with apparels constituting a major portion of these exports, says RakibulAlam Chowdhury, Vice President, Bangladesh Garment Manufacturers and Exporters Association (BGMEA). In fiscal year 2021, Bangladesh exported goods worth $687 million to Russia..

War to disrupt global supply chain

Garment manufacturers in Bangladesh also fear suspension of operations by some of their largest buyers, including multinational clothing brands H&M and Inditex. The closure of banks from the global telecommunication network of financial transactions, Swift, is also hitting Bangladesh exporters.

ShahedSarwar, Director, Bangladesh Shipping Agents Association warns, continuation of the Russia-Ukraine war may lead to additional surcharges on shipping fares from large shipping companies. This might disrupt the entire global supply chain in the future, he adds.

Metakeys: Ukraine, Russia, Bangladesh, BGMEA, Bangladesh Shipping Agents Association, Bangladesh Inland Container Depots Association, Sonmet Textiles,

Garment industry experts from Cambodia opine, recent surge in exports may not boost profit margins as production costs in the country have increased simultaneously. Data from the Garment Manufacturers Association in Cambodia (GMAC) shows, Cambodia’s exports of textile-related products increased 15.2 per cent to $11.3896 billion in 2021. Garments exports increased to $8.017 billion, footwear shipments surged to $1.390 billion, export of travel goods amounted to $1.490 billion while exports in other categories grew to $0.49 billion.

Surge in logistic costs dent profit margins

However, the garment sector’s profit margins failed to grow in tandem with exports, says Kiang Monika, Secretary General, GMAC. The garment industry has invested a lot of money on measures to prevent COVID-19 transmissions. However, surge in logistic costs have dented profit margins. Effective coordination between ministries and sectors can stabilize garment production in Cambodia, adds Kong Sang, Chairman, GMAC.

The Cambodian government has launched several initiatives for the garment sector, says Ith Samheng, Minister of Labor and Vocational Training, Cambodia. These include a comprehensive roadmap titled ‘The Strategic Framework and Program for Economic Recovery in the Context of Living with COVID-19 in a New Normal 2021-2023’.

Initiatives to boost sector growth

The government also plans to introduce a 2021-2024 labor sector strategy to boost employment and vocational training for garment workers over year the next three years, adds Samheng. Additionally, the labor ministry has urged the National Employment Agency (NEA) and private recruitment agencies to supply workers to factories and enterprises in order to increase their various production capacities.

The primary voice for garment sector investors in Cambodia, GMAC has established a new forum to discuss various issues impacting Cambodia’s overall investment climate. The association acts as the sole representative of investors in the garment sector and protects their legitimate rights and interests, adds

W Patrick Murthy, US Ambassador to Cambodia says, Cambodia’s textile exports to the US have surged to 30 per cent.

This increase is a testament to the good cooperation between Cambodia and the United States, despite some other issues that are problematic and which takes time to discuss appropriate solutions together, adds Murhty.

Dr Ith Sam Heng, Minister of Labor, Vocational and Training, Cambodia, appreciated the Ambassador Murphy for his diplomatic mission, strengthening the cooperation between Cambodia and the United States which has achieved remarkably results.

Cambodia continued to focus on combating human trafficking through labor trafficking and the elimination of child labor has made significant progress, despite some challenges and issues, added Sam Heng.

To achieve this goal, it has promoted these activities responsibly, ensuring the protection and promotion of the rights and benefits of migrant workers, protection from labor exploitation or discrimination in the workplace, providing legal assistance and well-being, assist workers in obtaining proper legal documents and assist undocumented migrant workers, facilitate access to social security and other benefits in accordance with the laws of the target country, he added.

According to a report by the Standard Chartered Bank, textiles and minerals could spur Kenya’s exports in the next decade.

Titled Future of Trade 2030: Trends and Markets to Watch, the report identifies major corridors and five trends shaping the future of global trade. The research also finds that 10 percent of global companies currently are or plan to manufacture in Kenya within the next five to 10 years.

Kenya’s exports are projected to grow annually at more than 7 percent to cross $10.2 billion by 2030, with Pakistan, Uganda and the US the fastest growing export corridors for Nairobi.

Kenya’s business with Pakistan is set to grow to 10.7 percent of total exports by 2030, followed by Uganda at 11 percent and the US accounting for 9 percent of exports.

During the past 24 years, Kenya’s exports to Uganda have increased at an average annual rate of 4.85 percent, with data indicating that the country exported goods valued at more than $635 million to Uganda in 2021.

The US is the largest export destination of Kenya’s apparel, accounting for over 90 percent of garment exports every year. Of the total $667 million US imports from Kenya, nearly 70 percent ($453 million) was apparel, making the sector the single largest stakeholder in the proposed Free Trade Agreement.

World’s leading industrial thread company, Coats has published its 2021 Sustainability Report.

Titled ‘Pioneering a Sustainable Future: Accelerating our Journey,’ the report details the progress made against Coats’ Sustainability Strategy launched in 2019. The Strategy set out ambitious targets to be achieved by the end of 2022. The progress achieved in 2021 included 22 per cent reduction in water usage; 6.9 per cent reduction in kWh per kilogram of production against a target of 7 per cent by the end of 2022; 82 per cent of effluent was compliant with ZDHC against a target of 100 per cent by the end of 2022; 83 per cent of employees worked in an accredited ‘Great Place To Work’ exceeding the target of 80 per cent; 3 per cent reduction in waste

The 2021 Sustainability Report outlines the company’s social impact ambitions including maintaining a workplace where every single employee is free from discrimination, feels respected and is treated fairly and equally and striving to achieve gender parity in all managerial roles, and higher than local labor market representation for all other underrepresented communities at Coats locations.

Close bilateral cooperation between Bangladesh and Indonesia can help both countries derive mutual trade benefits, especially in the apparel and textile sector, says Faruque Hassan, President, Bangladesh Garment Manufacturers and Exporters Association (BGMEA).

Hassan also emphasized on the need for identifying and removing trade barriers, especially to Bangladesh's apparel exports to the Indonesian market. He was a discussion organiZed virtually by the BGMEA and Indonesian Textile Association (API).

Heru Hartanto Subolo, Indonesia Ambassador to Bangladesh; Jemmy Kartwa Sastraatmaja, Chairman, API and Anne P Sutanto, Chairperson and representatives of Indonesian textile companies also joined the discussion.

Faruque said Bangladesh's apparel industry is pursuing the next level of its growth through diversification of products, especially high-end non-cotton apparel products and technical textiles, which has created a demand for man-made fibres and fabrics.

Indonesian textile can meet the demand of Bangladesh's apparel sector, he added.

Despite the slow growth rate against casual wear, the global formal wear market is expected to grow at 4.8 per cent CAGR to reach $99,423 million by 2023. Formal wear segment is expected to dominate the Western wear market during the forecast period. This growth will mostly be driven by luxury brand awareness and social media trends. E-retail will also propel the growth of western wear market, as this channel makes products available to consumers across various regions. Correspondingly, social media platform provides emerging new fashion trends, thus increasing promotion and product.

In terms of value, the formal wear segment is expected to grow at a CAGR of 4.40 per cent during the forecast period. Asia-Pacific will dominate this market growth with 6.2 per cent CAGR. The online platforms segment is likely to account for more than one-fourth share of the total market in 2016. Some major players operating in the western wear industry include: Benetton Group Srl., Diesel SpA, The Gap Inc, Aditya Birla Fashion and Retail Ltd. Bestseller, Forever21, Inc., Marks and Spencer plc., Hennes & Mauritz AB, Mango, and Inditex SA.

Other western apparel brands such as Gianni Versace S.p.A., Chanel S.A. LVMH Mot Hennessy Louis Vuitton SE, and Herms International S.A. are gaining popularity among the youth population, propelling growth of western wear market.

India’s Commerce Ministry plans to grant few new incentives to textile exporters to expand their business in European and other markets. As per an Apparel Resources report, Europe is a major market for Indian textile products including apparels. Incentives for this market will help India boost exports and help Indian textile companies enter the European markets that currently charge heavy duties on Indian exports. The proposed incentives will be aimed to offset these levies.

While the rate of incentive is still being debated, it would be big enough to offset the proposed carbon tax of the EU and a few other levies. The proposed incentives are being discussed at a time when the European Union’s proposed Carbon Border Adjustment Mechanism is likely to increase tariffs on Indian goods.

India has opposed the proposed tariffs, saying they make it difficult for Indian companies to compete against China and other manufacturing hubs. The incentive will help India support a level playing field for Indian companies, exporting textile products to Europe.

India’s home textile exports surged to $7.34 billion during 2021 as the country benefitted receding pandemic and countries adopted the ‘China Plus One’ strategy. As per an Apparel Resources report, the US emerged the top export destination for India with 58 per cent of total export value, India recorded revenues worth $2.60 billion from its home textile exports to the EU.

Compared its Asian counterparts, India’s home textile exports to the US’ surged past Bangladesh’s of $450 million in 2021 and Vietnam’s $ 17.77. India’s linen exports grew 45.83 per cent to $2.45 billion in 2021. On the other hand, China’s linen exports declined 17.58 per cent to $889.64 million in the four aforementioned categories in 2021 from $1.08 billion in 2019, though it upped shipment by 15.60 per cent compared to 2020.

Of all major players in the segment, Welspun Group is moving towards touching $1 billion revenue targets for the first nine months of current fiscal, the company’s revenues climbed 35.80 per cent to approximately $955 million. It is also expanding its manufacturing footprint, with capacity increase in towels, bedding, rugs and carpets in the coming months.