UK's leading marketplace for home, gift, and fashion, Autumn Fair held a nationwide competition to revitalize independent retail businesses across the UK.
Held in partnership with Savethehighstreet.org, this nationwide competition announced the two winners of its first-ever Retail Makeover Mission.
After reviewing hundreds of applications, OSO Fashion Boutique in Salisbury and Taba Naba in Felixstowe were selected to receive comprehensive retail transformations. These makeovers are specifically designed to unlock their growth potential and prepare them for the crucial autumn/winter trading season and beyond.
Highlighting the growth mindset, community focus and readiness for change of the winners, Soraya Gadelrab, Event Director, Autumn Fair, emphasized, going beyond transforming just two stores; this initiative demonstrates the vast possibilities when independent retailers are equipped with the necessary tools, expertise, and visibility to thrive. The Retail Makeover Mission attracted 225 entries, each underscoring the vital role these businesses play in local economies and high streets.
Award-winning fashion and jewelry store in Salisbury, OSO Fashion Boutique impressed judges with its dedication to customer service, meticulously curated collections, and a clear vision for expansion. Katie Gibbs, Owner, opined, this gives the brand an opportunity to modernize OSO's systems while retaining its beloved charm, aiming for a more connected and efficient future for her team, customers, and the Salisbury community.
A charming gift shop in Felixstowe, Taba Naba was awarded for its passion for creating memorable customer experiences and its strong community ties. Michaela Sawyer, Owner eagerly anticipates gaining expert advice to develop a more focused and sustainable business plan, ultimately enhancing their customer experience and transforming both the shop's appearance and its operational efficiency.
The transformation work for both businesses will commence this July, strategically timed to optimize their performance for the pivotal autumn/winter retail period. Along with its results, the entire process will be meticulously documented and shared to provide valuable insights and inspiration for the broader independent retail sector.
This initiative seeks to create a blueprint for sustainable growth and innovation across the independent retail landscape. Lessons learned, ranging from upgrading legacy systems and improving inventory management to enhancing digital integration and customer experience, will be shared with the wider Savethehighstreet.org and Autumn Fair communities. Alex Schlagman, Founding Partner, Savethehighstreet.org, underscored the positive ripple effect of investing in independent retailers, strengthening communities, fostering local economic activity, and inspiring a new era of retail innovation.
