Some brands like Benetton have not money into a UN compensation fund for Bangladeshi garment workers injured in a building collapse that killed more than 1,000 of their colleagues. Instead Benetton has teamed up with a Bangladeshi NGO, with a separate scheme that it says provides assistance to 280 victims, first, with their immediate medical needs, then with a long-term set of activities designed to support their long-term needs. Benetton is among the 27 global brands whose garments were being manufactured in the building.
The Rana Plaza factory complex in Dhaka’s suburb collapsed on April 24 2013. Many of those who died were producing clothes for sale in western stores. Nearly all those who died or injured were garment workers. Many had been ordered back into the unsafe building by factory owners despite the building being evacuated the day before when giant cracks appeared in the walls.
This led over 150 companies to sign the Accord on Fire and Safety in Bangladesh, a legally binding and independent agreement designed to make all garment factories in Bangladesh safe workplaces. Benetton says it’s one of the first signatories to the accord. Other companies, such as Primark, which has contributed $1 million to the fund in addition to distributing $2 million through its own short-term assistance program, have been praised for their proactive approach. But the general feeling is that no brand has really made a significant contribution.