With production and labour in China getting costlier, Western countries have turned their attention to Bangladesh for their denim requirement. Ability to produce bulk inventories at a cheaper rate and manufacturers realising the need to improve their supply chain to offer better quality has made Bangladesh one of the strongest denim destinations.
Data released by the US Department of Commerce suggests that Bangladesh stands at the third position as the largest denim exporter to the US after Mexico and China with an 11.3 per cent market share and industry estimates point out that the country also exports denim products worth more than $500 million to Europe every year.
According to the statistics released by BGMEA, the country registered a double-digit growth in the first half of 2015 in denim exports to the European Union, shipping denim products, especially trousers, worth €529.53 million to the EU during January to June 2015, marking a 23 per cent growth compared to the same period last year. All major retailers and brands including H&M, Levi’s, Uniqlo, Nike, Tesco, Wrangler, s.Oliver, Hugo Boss, Puma, Primark, JCPenney and C&A import their denim stocks from Bangladesh.