Bemberg by Asahi Kasei is supporting Blue Friday. It is in this context that Bemberg has obtained the OK biodegradable Marine certification, which guarantees the biodegradability of its products, even in a marine environment. This is a confirmation of 100 percent biodegradability in soil without release of any toxic residue.
With Blue Friday the company has started a new chapter in its sustainability journey. The fiber comes with a circular economy footprint obtained from cotton linters through a closed-loop process. Bemberg also ensures certified sustainability credentials through its transparent and traceable approach.
Blue Friday is an event held in Italy, November 25 to 26, 2022, as an answer to the famous Black Friday of 1929 which was perhaps one of the earliest warnings of the unbridled and unchecked growth of consumerism.Almost a century later, however, Black Friday has become a global compulsive consumption occasion.During Blue Friday concrete solutions to the issues that threaten the health of the ocean will be presented and at the same time awareness will be raised of critical and conscious consumption.
Blue Friday is a sea-friendly alternative to Black Friday with the mission to safeguard and regenerate the Mediterranean Sea through ocean education initiatives.