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Big brands drop use of fur

Major fashion brands are moving away from using animal fur and creating fashionable clothing with other materials.

Fashion brand Michael Kors will phase out the use of fur by the end of 2018.

Due to technological advances in fabrications, it now has the ability to create a luxe aesthetic using non-animal fur. It will showcase these new techniques in its upcoming runway show in February.

Michael Kors owns Jimmy Choo.

Gucci too plans to stop using fur from 2018, following the same decision by Armani. Gucci’s move to go fur-free is part of its commitment to sustainability. Being socially responsible is one of Gucci’s core values, and it will continue to strive to do better for the environment and animals.

Today's consumers want fashionable, luxurious clothing and accessories that also align with their social values.

There is an increasing amount of real fur being sold either mislabeled or not labeled at all as real fur in the last couple of years in the UK.

Four types of animal fur are being sold on the British high street despite being marketed as fake fur. Items most consistent with rabbit, raccoon, dog, mink and cat are being mis-sold to consumers as faux fur.

 

 
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