Bread & Butter (B&B) held an event to introduce the forthcoming edition of B&B in Seoul. B&B boss Karl-Heinz Müller plans to host the maiden edition of B&B in South Korea’s capital next September. The introductory event saw Müller along with the mayor of Seoul, Won Soon Park and a gathering of around 600 guests at the Floating Islands on the banks of Seoul’s Han river.
In front of members of the Asian fashion industry and retail scene as well as Korean celebs and journalists, Müller explained his vision of Bread & Butter Seoul that is scheduled to take place from September 3-5, 2015. Explaining the reason behind Seoul as the next destination for B&B, he said that Seoul is being considered by other Asian countries as a window to discover new opportunities arising from foreign countries and serves a role as a hub into the Asian market.
During the last edition of the trade show in July, Müller had announced his plans of shifting the 2015 Berlin show to Barcelona. However, now he has decided to stick to Berlin. Muller had earlier got negative feedback for changing the venue since brand representatives were skeptical about the new location and date and many regular B&B exhibitors claimed that Barcelona was no option for them.