At Drupa in Dusseldorf, BW Converting unveiled a fresh branding identity following its incorporation of leading print and industrial technology company Baldwin into its portfolio. Renamed from BW Converting Solutions, the company boasts a formidable lineup including Paper Converting Machine Company (PCMC), Winkler+Dünnebier (W+D), Hudson-Sharp, STAX Technologies, and Northern Engraving and Machine Company.
The rebrand emphasizes BW Converting's commitment to societal betterment beyond factory floors. Simon Blake, VP of Marketing, articulates their mission to bridge knowledge gaps and facilitate positive change. The new branding aims for a visually cohesive architecture, showcasing the company's comprehensive capabilities.
Stan Blakney, Group President, underscores the strategic fusion of knowledge, scale, and global reach across six robust product brands to support customer growth. This rebranding initiative aims to provide customers with clarity and recognition, facilitating easier access to BW Converting's diverse technologies and expertise.
