Spanish company Jeanologia, a world leader in the development of sustainable technologies for finishing garments, and its partner in China, Prosperity Textile, have launched a sustainable technology Demo Centre in Guangzhou (China). The aim is to transform the Chinese textile industry into a sustainable and environmentally friendly one.It is being conceived as a referral centre in Asia for demonstration and training, specialized in sustainable technologies, such as laser and ozone that allows automation of the production process by reducing production costs while saving water, energy and chemicals and avoiding unhealthy processes of operators.

Jeanologia’s President, Enrique Silla, has expressed his commitment to ethical and responsible industry with the use of technologies that respect the environment and health of workers and has underlined that these technologies “are the future of the textile industry”.

On Demo Centre, Jeanologia’s President says that it will be an example of a factory of the future and will keep on training Chinese companies that want to apply these new technologies. “In this line highlighted that Jeanologia and Prosperity are aware that the industry is changing and we not only need to invest in machinery and technology, but it is necessary to train people in the new methods.”

He has forecasts that the production of jeans will not move from China to Bangladesh or Cambodia, but it will just change. "In just five years, China will remain the world's leading producer of jeans but this time thanks to the efficiency of sustainable technologies like laser treatments or the use of ozone instead of water" he said.

In his opinion "The times of shifting production from one country to another seeking lower labor costs are over. We are entering an era of technological efficiency. In a few years, no pants will be manufactured without the use of green technologies, China has the opportunity to transform their industry”.