Womenswear and lifestyle label, Club L London has launched its maiden collection on Middle East's premier luxury e-commerce platform, Ounass. A crucial step in the brand’s global expansion, this move strengthens its formal presence in the region’s premium retail market.
From its Emimence collection, Club L London features a curated selection on the platform offering exclusive styles that showcase its signature elevated occasionwear and modest-inspired silhouettes.
The brand plans to design future seasonal edits specifically for the Middle East. Furthermore, it aims to invest in the region through influencer collaborations, pop-up experiences, and targeted campaigns.
Katie Randev, Founder and CEO, Club L London, states, the brands’ partnership with the luxury fashion platform Ounass reflects a strong market demand. Being part of this curated platform reflects the strength of the brand’s customer base and the appetite for elevated occasionwear across the region, she adds.
This launch follows a landmark year for the brand, which saw impressive international expansion and revenue growth, including more than 300 per cent Y-o-Y growth in the Middle East region alone. With 10 international websites now live, including dedicated sites for the UAE and Germany, the business is scaling rapidly, confirms Ramdev.
