Denim trends for 2019 are expected to be shaped by consumers and the environment around them. While the connection between denim and politics ebbs and flows through history, the relationship is expected to pick up steam in the coming year as the next US presidential election nears and younger generations continue to find their voice.
A whole generation is getting into demonstrating and gaining a voice about what’s happening around the world. Millennials and Gen Z will likely follow in the footsteps of young generations from the ’60s and ’70s, which took bold actions to fight racism and injustice, fought for women’s rights and protested the Vietnam War. Their fashion will follow, too.
Flare and crop flare are gaining traction in the women’s market, while men’s is moving toward straight cuts with an exaggerated cuff. Bolder historic references come through in washes like acid, enzyme and tie-dye. Raw denim is shifting toward something that looks handmade and one-of-a-kind. This is an artisanal direction, which will challenge many companies, particularly those that manufacture on a large and cheap scale.
Fashion has become more democratic. People want something that doesn’t look mass produced. Social media will be the tool that helps keep luxury streetwear on the map in 2019 and beyond.