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Brand (30)

PVH Corp owned brand Tommy Hilfiger, launched the second edition of the Tommy Hilfiger Fashion Frontier Challenge. This global program supports entrepreneurial start-up and scale-up stage businesses to develop solutions that promote inclusive and positive change in fashion. After a successful first year, the company is excited to continue to work on identifying opportunities that support the advancement of the fashion industry.

Businesses interested in this initiative can submit their project proposals focusing on inclusive fashion. These applicants will be narrowed down to six finalists over a multi-stage four-month process. They will be invited to develop their project plans with the support of a team of dedicated Tommy Hilfiger subject-matter experts at the Campus of the Future in Amsterdam, the Netherlands. They will pitch their finalised concepts at the global Tommy Hilfiger Fashion Frontier Challenge Final Event in early 2020, where a prestigious jury panel will award €150,000 among two winners to support their ventures. 

The winners will also receive a year-long mentorship with Tommy Hilfiger’s experts globally as well as INSEAD experts, in addition to a place on the INSEAD Social Entrepreneurship Program (ISEP). An additional €10,000 will be awarded to the finalist who wins the “Audience Favorite Vote”.


Nilit has launched Sensil®, a softer, stronger and more durable version of nylon which provides odor, temperature and moisture management  What truly makes Sensil® different is the degree to which Nilit is working with brands to help them find the factories and mills that can make their product using Nilit yarns. The company had never worked directly with brands before but it saw the need for greater transparency and trust.

Nilit is helping the brands overcome supply chain challenges. Its collaboration with the yoga brand, Avocado helps it to present an exciting product for the end customer. It helps those brands that may have been priced out of premium fibers in the past to find partners willing to help them find cost-effective means for bringing their collections to life.

Further, the company has created a robust marketing program that allows brands to connect to the customer through educational, marketing, and event experiences. Sensil®’s goal is to create a relationship between all supply chain participants and a feedback pipeline from the retailer and consumer upstream. 


H&M to stop using conventional cashmere

Swedish retailer H&M plans to phase out the use of conventional cashmere in its collections due to environmental and animal welfare concerns. The business will stop placing orders on conventional cashmere at the end of next year. 

The brand will continue to work for a more transparent supply chain, where cashmere is sourced from sustainable sources that are independently certified by standards that cover both animal welfare and environmental aspects. If the cashmere industry in the future meets its sustainability criteria, the brand would consider turning to virgin cashmere again.


Fashion brands becomes more responsive

The fashion industry consumes vast amounts of cotton, water, and power to make 100 billion accessories and garments annually—three-fifths of which are thrown away within a year Less than one per cent of that is recycled into new clothes. The equivalent of a dump truck filled with textiles gets landfilled or incinerated every single second.

The industry’s growth is slowing as millennials increasingly understand fast fashion’s impact on the environment and exhibit a preference for spending on experiences rather than goods. By 2021, Gap will procure cotton only from organic farms or other producers it deems sustainable.

Uniqlo is experimenting with lasers to create distressed jeans using less water and chemicals. H&M is funding startups developing recycling technologies and fabrics made from unconventional materials such as mushroom roots. H&M is seeking to make all its products from recycled and sustainable materials by 2030, up from 35 per cent today.

There is a shift in the industry known for churning out super cheap stuff that fills closets for just a few months before being tossed into the used-clothing bin. With growing concern over waste, retailers have placed recycling bins prominently in many stores. Highlighting such initiatives in tandem with efforts to use greener materials can help win customers.

VF Corporation has announced that it has completed the sale of its licensed sports group business to Fanatics. The announcement comes just days after the release of VF’s first quarter results. The group contributed nearly $550 million to VF as half of the billion-dollar image wear coalition. The Greensboro, South Carolina-based company has been exploring strategic alternatives for the LSG business since March 2016.

In the month of April VF announced that it had entered into an agreement to sells its LSG business to Fanatics. The Jacksonville, FL-based online retailer in 2020 will replace Majestic, one of the brands in the LSG business, as the official partner of Major League Baseball. Majestic has been in partnership with MLB since 2004.

The sale also follows the announcement of VF’s 2021 growth plan that includes prioritization of digital and direct-to-consumer, increasing focus on Chinese market, and reshaping its brand portfolio. President and CEO Steve Rendle commented that the company’s first quarter results were in line with expectations, despite incurring a $5.5 million net loss from the LSG sale.

VF reported a 2 per cent dip in total revenue to $2.6 billion and an 8 per cent decrease in earnings per share. The international revenue and direct-to-consumer revenue both increased and digital revenue jumped sharply by 25 per cent

Mexico-based Tavemex, has become the second denim producer in the world to install a Monforts Eco Denim Line, and the first to use the technology for finishing denim fabrics of up to 300 g/sq. m. Tavemex completed installation of the Eco Denim Line early this year. The company now reports an 80 per cent reduction in water usage after one month of operation.

For Tavemex, the investment comes at a time of fundamental change for the company. Previously known as Tavex, the company was part of a multinational enterprise that originated in Spain and had denim-manufacturing plants there and in Morocco, Brazil and Argentina, as well as Mexico. Now, Tavemex is an independent Mexican-owned concern, with the US as its prime market.

Tavemex’s capacity is now 2 million mt. per month, and part of current production is gradually being moved from the existing stenters to the new Eco Denim Line. The equipment was delivered from Monforts in Germany via the manufacturer’s distributor in Mexico, Sattex-Mexico.

Talking about using less water, Arturo Ornelas Elizondo, Tavemex’s Industrial Director says the major reason for investing in the Eco Denim Line was to satisfy customers who have been requesting us, more and more, to use less water in dyeing and finishing. The company uses its own well for water, so cost is relatively low, and is saving more than 80 per cent on water usage.

Eco Denim Line is projected to save energy. The new installation includes a Monforts Eco Applicator, which applies the chemicals, replacing a conventional padder. This is said to reduce the drying needs and, therefore, energy consumption, due to the fact that the eco applicator applies less moisture to the fabric. On this Elizondo commented that this will further give the company a opportunity to improve our wastewater plant to the latest European standards.

Islamic fashion comes to Pakistan

When it comes to Islamic fashion apparel, Pakistan is one of the top 10 consumer markets. The rise in Pakistan’s fashion retail industry in recent years has been huge, creating space for local as well as global brands which feed the lifestyle needs of the affluent and the rising middle class.

This is especially the case in the women’s apparel category with long shirts, colorful hijabs and the like. Small and medium enterprises have the required potential to streamline operations and offer products to local as well as global markets. However, with Pakistan being a Muslim country, there is scope for modest fashion.

Rabia Z is a global pioneer in the modest fashion category and has chosen Pakistan’s lucrative market as its next destination after dominating markets in the Middle East, Europe and the United States. In Pakistan, the formal launch will be held this summer. The brand plans to establish a proper retail set-up and is interested in starting production in Pakistan and then sourcing all the natural fabrics from Pakistan. It might delve into the franchise model in collaboration with some of the leading textile groups of the country. The brand already has a presence in Pakistan with the company selling its products via e-commerce.

In general, Muslim countries already spend billions of dollars on apparels and global Islamic fashion clothing is among the top three segments after halal food and Islamic finance.

Hong Kong-based Li & Fung, one of the world’s leading consumer goods design, development, sourcing and logistics has entered into agreements for a new supply chain relationship with PVH Corp. The agreements transform the current non-exclusive buying agency agreement between them into a new strategic partnership under which Li & Fung will provide additional value-added services to PVH. The new agreement will lead to cessation of existing non-exclusive buying agency agreement between them. The transaction is expected to close on July 1, 2017.

The new supply chain relationship is expected to be mutually beneficial and focus on applying latest technology and knowhow into the PVH supply chain. And as Daniel Grieder, CEO Tommy Hilfiger Global and PVH Europe said the focus of his company was to create a more effective and efficient supply chain that would enable them to adapt and evolve so that it could stay ahead in the rapidly changing industry. This transformation in the company’s sourcing strategy is an important step to improve speed to market and faster integration of consumer insights into our new collections.

US-based PVH Corp has a diversified portfolio of brands including Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo, Warner's and Olga and numerous other owned and licensed brands and markets them globally. PVH has 30,000 associates operating across 40 countries and speaking 20 languages. In 2015, the company generated over $8 billion in revenues.

Next profits down three per cent

Next posted a 3.8 per cent drop in pre-tax profits for the year to the end of January. Next is anticipating another fall in profits. UK’s biggest clothing retailer has been battling a combination of economic, cyclical and internal factors. Next has raised shop prices by four per cent to offset the higher import costs from a weaker pound.

Total sales at the retailer’s 538 shops have fallen by 0.3 per cent, hit by a 4.6 per cent slump in full-price shop sales. The group’s Directory business, long seen as the engine driving its growth, also suffered a lackluster year with its own-brand sales down by 1.8 per cent. However, this was offset by its growing business selling other brands, which lifted its Label sales by 18.9 per cent and boosted total Directory sales by 4.2 per cent.

Next attributed some of its weakness to a reshuffle of its buying operations, which means it can respond to fashion trends faster, but at the expense of omitting some of its best-selling, heartland products from the range. The retailer also bore an increase in costs. Next expects a further increase in costs this year as it absorbs wage rises, the apprenticeship levy, and energy taxes.


Lenzing expands tencel capacity

Lenzing is expanding production capacities of Tencel fibers. New types of Tencel premium fibers such as the Refibra fiber are made using cotton scraps from the manufacturing of cotton garments and wood as raw materials. This fiber contributes to the circular economy.

Lenzing is an Austria-based manufacturer of textile and nonwovens cellulose fibers such as modal and lyocell. This investment will increase the annual production capacities for fibers by about 25,000 tons. Lenzing put its first industrial-scale lyocell fiber production facility into operation 20 years ago. Today the fibers are sold under the Tencel brand name.

Tencel fibers are being produced in Austria, US and UK. The lyocell technology is characterised by a good environmental performance. Cellulose fibers are derived from the renewable raw material wood in a closed-loop process, resulting in a minimal amount of environmentally harmful emissions.

Due to their outstanding properties, Tencel fibers boast a particularly broad range of applications, both in the world of fashion, as well as technical areas and nonwovens. Lenzing’s aims is to earn 50 per cent of its revenue from specialty fibers by 2020. The company has a focus on profitable growth based on environmentally friendly specialty fibers. The company produces 9,65,000 tons of fiber for the global textile and nonwoven markets.


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