In its 2023 Comfort Report, footwear firm Crocs Inc highlights significant strides in corporate responsibility while acknowledging areas where it lags in sustainability. This third annual report underscores the company’s commitment to ‘Creating a More Comfortable World for All.’
Crocs has made progress in promoting a circular economy through its successful pilot of the ‘Old Crocs New Life’ takeback program. In 2024, this initiative, which repurposes collected shoes in any condition, was expanded to all retail locations and online customers across the continental United States.
As of August 2023, Crocs reported achieving a monthly average of 20 per cent bio-circular content in its Croslite compound, marking a milestone in material innovation. This advancement has contributed to meeting the company’s goals of a 50 per cent carbon reduction for the Classic Clog by 2030 and achieving Net Zero by 2040. The carbon footprint of the Classic Clog has reportedly been reduced by 6.1 per cent compared to 2021 levels.
However, Crocs’s timeline for reaching net zero emissions has faced criticism. Compared to initiatives like Copenhagen’s pledge for climate neutrality by 2025, the company’s 2040 target appears less ambitious. After acquiring HEYDUDE, Crocs adjusted its net-zero goal to 2030, citing challenges in reducing emissions across the expanded company.
