Luxury brands are expanding their range in menswear with big fashion houses including French conglomerates LVMH and Kering hiring eye-catching designers and investing in male attire. For example, Louis Vuitton recently launched a collection by its new DJ-turned-designer Virgil Abloh.
There's strong demand for menswear in all its shapes and forms, and which comes in part from a younger clientele. Louis Vuitton recently generated 5 to 7 per cent of its revenue from menswear. Market research firm forecasts men's lines will outperform women's between 2017 and 2022, with sales expanding by a compound annual growth rate of 2 percent. The US department store is also launching newer menswear-focused labels like France's Ami, or Off-White, the streetwear brand founded by Vuitton's Abloh. This is due to men placing a greater emphasis on their appearance, fuelled by the rise of social media, and dress codes for men softening globally.
