Set to make comeback at Superstudio Più in Milan on June 05-06, 2024, Denim Premiere Vision, will introduce the ‘A Better Way’ initiative to highlight the exhibitors’ sustainability efforts and their alignment with evolving environmental regulations. The program will also assist brands in promoting the best practices of exhibitors.
Developed with input from independent experts, the initiative involves questionnaires submitted to exhibitors and considers international certifications and labels such as GOTS, FSC, and Oeko-Tex Standard 100. Exhibitors participating in the initiative will be distinguished using five criteria: social initiatives, production site impact, traceability, product composition and processes, sustainability, and end-of-life considerations for finished products.
Approximately 90 exhibitors from 19 countries will participate in the exhibition, with denim spinners and weavers comprising about 62 per cent. Other exhibitors will include garment makers, promotional services, technologies, and accessory/component manufacturers. Lorenza Martello, Première Vision’s denim expert, will discuss Fall/Winter 25-26 denim collections that aim for a balance between understated volumes and striking embellishments, as well as a mix of moderate textures and opulent shapes during trend seminars.
The Fashion Forum will showcase fabric trends, and Project Tomorrow—a collaborative collection of 20 denim garments. Created by students from Milanese fashion design schools NABA and IED, these garments were prepared under the guidance of patternmaker Alessio Berto. Fabrics for this innovative project were donated by Japan Blue, Orta, Kuroki, and other mills.
Launched in 2022, the Denim Fashion District will return to the trade show with collections from established brands, rising stars, and innovative upcycling labels. Visitors can explore designs from Roy Roger's, Carrera Jeans, Fade Out Label, Stripes Of-f Road, Anna Galaganenko, SPOT Jeans, Hen's Teeth, Ksenia Schnaider, Madson, Afropicks, Manifattura Ceccarelli, and Daily Blue by Adriano Goldschmied.
The event will culminate with a panel discussion titled ‘Denim Titans’: Daring, Madness and Revolution’ on June 5, 2024. Denim industry icons Jimmy Taverniti, Adriano Goldschmied, François Girbaud, and Marithé Bachellerie will share their insights at the show hosted by Isko.
This year's Denim Première Vision promises a dynamic exploration of sustainable practices, innovative design trends, and the enduring legacy of denim pioneers.
