Lenzing Group, a global leader in wood-based specialty fibers, has announced a partnership with renowned fashion brand Diane von Furstenberg (DVF) to integrate Tencel and LenzingEcoverofibers into DVF’s fashion collections. These fibers, derived from sustainably managed wood sources, offer resource-efficient production and are certified with the EU Ecolabel for environmental excellence. This collaboration emphasizes both companies’ dedication to sustainability and responsible fashion.
DVF’s iconic designs, known for empowering women, now feature Lenzing’sfibers, enhancing the brand’s aesthetic with sustainable materials. The partnership has already debuted in DVF’s online store and global locations, with new collections launching from Q3 2024.
The 2024 Summer collection, “The Festival of Color,” highlights vibrant garments inspired by global festivals, incorporating LenzingEcoverofibers alongside silk, linen, and cotton. This collection underscores the versatility and environmental benefits of Lenzing’sfibers, known for their rich colors, breathability, and softness.
Jessie Chen, DVF’s Global Strategic Partner and CEO of Greater China, expressed excitement about the partnership, stating it reflects DVF’s commitment to fashion that empowers women and contributes positively to the world. Harold Weghorst, Lenzing’s Senior Director of Marketing and Branding, emphasized the collaboration's role in promoting sustainable fashion, noting that TencelLyocell and LenzingEcoverofibers significantly reduce carbon emissions and water consumption.
This collaboration between Lenzing and DVF exemplifies a shared vision for a more sustainable fashion industry, merging style with environmental responsibility. New flagship collections featuring these fibers will be available from Q3 2024, with further details to follow.
