Egypt will promote products made of Egyptian cotton. A special unit will be formed to ensure the optimal use of the Egyptian cotton brand and to sign deals with international textile companies on that score under the agreement.
Egypt is eager on upgrading the system of cotton cultivation and the textile industry to better meet the demands of the local market and enhance exports.
A clear map of textile industries in Egypt will be drawn up to perfectly determine gaps between supply and demand. This will help define priorities to lure foreign investments and maximize the value added of Egyptian cotton.
Egyptian cotton is the preferred option for towels and bedding among American consumers. Egyptian cotton is also the name most people associate with quality and the cotton fiber they say they are prepared to pay a premium for.
Egyptian cotton’s length, strength, firmness, color, trash count and maturity have all improved.
If Egypt’s cotton industry returns to its previous glory, the economy would flourish, the spinning and textile industries would boom, and stalled factories would reopen.
In the past two years, Egypt has taken measures to restore seed purity and cotton quality. Egyptian cotton’s reputation and quality had deteriorated significantly due to the seed companies’ lack of effective quality assurance systems that resulted in inferior, mixed-variety output.