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Fancode Shop extends licensing and merchandising partnership with ICC


The merchandising arm of streaming platform Fancode,Fancode Shop has extended its licensing and merchandising partnership with the International Cricket Council (ICC) for another term.

The deal gives between the two entities gives Fancode the right to create the official fan merchandise and accessories for the ongoing ICC men’s T20 World Cup 2024 and upcoming ICC women’s T20 World Cup 2024.

The merchandise to be created includes t-shirts, polos, shorts, joggers, sweatshirts, vests, caps, bottles, keychains, coffee mugs, backpacks, tote bags, etc.

Prasana Krishnan, Co-founder, Fancode, says, the association will aim to make affordable and high-quality merchandise available to Indian fans. It will continue to provide fans with the most stylish fan gear to showcase their fandom.

Fancode Shop has also partnered with several retailers to make cricket merchandise available at airports in Mumbai, Ahmedabad, Delhi, Hyderabad, Kolkata, and Bengaluru.


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