Held for the first time since 2019, Kingpins China attracted over 40 exhibitors from May 23-25, 2024 in Hangzhou, China. The hybrid B2B and B2C tradeshow attracted several prominent industrial partners, designers and denim enthusiasts.
One of the noted exhibitors at the event included Lenzing whose team from Tencel denim showcased their latest sustainable wash wardrobe, developed in collaboration with nine domestic denim mills. Processed with eco-friendly washing techniques, this collection featured outfits ranging from workwear to casual lifestyle clothing.
One of the major highlights at the brand’s booth included the Tencel x Advance Denim Capsule Collection demonstrating various innovations using Tencel fibers in denim textiles.
The Tencel team engaged with domestic brands, e-commerce retailers, buying offices, and some international brands. On the second day, Dennis Hui, Global Business Development Manager-Denim, Lenzing, participated in a panel discussion alongside Rebecca Li from The Lycra Company and Amy Wang from Advance Denim. Moderated by Ada Wen, Chief Editor, Asia Denim Magazine, the panel delved into the topic of ‘Beyond Cotton.’ The B2B event concluded with a fashion show and an after-party, sponsored by beer brand Foison Textile.
Running concurrently with the Kingpins China Show, new B2C event, DenimKon, featured a trend area and hosted 15 workshops, including a denim flower-making session by Tencel x Advance Denim. Visitors enjoyed activities such as lucky draw giveaways, denim accessory displays, limited outfit retail, and natural dyeing workshops by Prosperity Textile, Zhangzhen Textile Arts, Sansen Denim, Panther Denim, etc. Additionally, seminars on making sustainable choices offered further insight for consumers.
The event also hosted exhibitions of vintage garments and other displays, providing attendees with inspiration and educational opportunities.
