US-based For Days is turning the idea of consumption on its head. This closed-loop clothing line cuts through the fashion industry’s textile-waste problem with a direct-to-consumer, zero-waste membership model. A customer can return a shirt and get a replacement. The new shirt comes with a pre-paid envelope for sending back the old, which For Days will sanitize, julienne and reinforce the recycled with virgin fibers before blending everything into fresh yarn for future products. At the end of a year, customers can opt to keep their shirt (or shirts) or choose to renew for another year at a discounted rate.
For Days, adopts only 100 per cent American-grown, GOTS-certified organic cotton. Besides expanding its assortment with new colors and styles, along with new product categories, For Days is embarking on a zero-waste manufacturing initiative for 2019 that leverages technology, renewable energy and water reclamation programs and innovative principles of biomimicry. This refers to the design and production of materials and systems that approximate those found in nature.
The company is also designing its own factory to verticalize production and hasten the advent of the circular economy. More than 15 million tons of textile waste is generated annually in the United States. The average American tosses nearly 80 pounds of used clothing every year.
