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Gap shares jump as same-store sales top street estimates

Gap posted third-quarter earnings that topped analysts’ estimates as comparable sales grew at both the flagship brand, the first time in 15 quarters. Gap’s value-focused brand Old Navy is fuelling investor optimism that the retailer still has a place in shoppers’ hearts and wallets heading into the all-important holiday season.

The largest US apparel-retailer posted third-quarter earnings that topped analysts’ estimates as comparable sales a key measure grew at both Gap and Old Navy its discount brand. This is the first time in 15 quarters that the company’s namesake brand has posted positive same-store sales.

The results show some apparel chains may be bucking the downward trend permeating the mall. The retailer is focusing a lot on Old Navy and Athleta brands as consumers have shifted their preferences toward lower-priced and athletic apparel. In the meantime, Gap is shutting stores and cutting costs.

 
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