Expanding at a CAGR of 6.64 per cent, the global denim jeans market is projected to grow by $23.86 billion between 2024 and 2028. As per a report by Technavio, this growth is likely to be driven by the expanding retail space and a shift towards sustainable practices.
Demand for denim jeans is particularly booming among baby boomers and women, who prefer loose-fitting, stylish jeans. Men's denim continues to be popular amongst laborers as manual attire, while women’s prefer low-rise, curve, and straight-leg skinny jeans. Style trends in the denim jeans market are being shaped by fashion influencers and increased fashion awareness amongst consumers with skinny, tapered, and eco-friendly options gaining popularity.
Environmental concerns are encouraging jeans manufacturers to adopt sustainable practices, such as recycling textile waste and implementing water-saving techniques like foam dyeing and laser finishing. These techniquesare designed to reduce significant resource consumption associated with denim production, including water, chemicals, and energy.
Despite growth, the global denim jeans market continues to face stiff competition from alternative apparels like dresses, leggings, and yoga pants, which have become popular due to their functionality. Additionally, inconsistent denim quality—such as early fading, wear and tear, and shrinkage—deters consumers from paying full price, further challenging market growth.
Driven by high smartphone use and internet penetration, online shoppingis also transforming the retail landscape, although offline channels remain significant. Cotton-based work clothes, including jeans, shirts, and jackets, continue to be staple choices, with the textile industry playing a crucial role in the global denim trade.
Style trends like antimicrobial and sustainable denims are becoming popular with companies like Canatiba Denim Industry creating innovative jeans to meet evolving consumer demands. To sustain growth in thismarket, manufacturers need to develop competitive designs besides adhering to the required sustainability standards.
