Valued at $202.64 billion in 2023, the global sports apparel market is projected to grow at CAGR of 5.2 per cent annually to reach a value of $302.98 billion by 2032.
As per a report by ABNewswire, designed for physical activity and performance, sports apparel provides comfort, flexibility, and performance enhancement to athletes and sports enthusiasts. This category includes jerseys, shorts, pants, jackets, socks, and shoes, tailored to the specific demands of different sports and athletic pursuits. The materials used to makethese sports apparel are lightweight, breathable, moisture-wicking, and stretchable, optimising comfort, mobility, support, and durability.
Increasing global health consciousness is driving the demand for specialised clothing that enhances not just performance but also comfort during physical activities. Blurring the lines between sportswear and casual wear, the rise of athleisure wear, has made sports apparel more versatile and appealing to a broader consumer base.
This trend is being further fueled by social media and digital platforms, where celebrities and influencers showcase their active lifestyles, inspiring others to adopt similar habits. The popularity of athleisure wear, which combines performance-oriented features with fashionable designs, has grown as a result. The COVID-19 pandemic has also accelerated the adoption of home-based fitness activities and outdoor recreational pursuits, increasing the demand for versatile, weather-resistant sports apparel suitable for various conditions.
Aggressive advertisements featuring bold messaging, visuals, and strategic placement are a powerful tool for brands to penetrate the market. These ads highlight the functionality, style, and performance of apparel, creating urgency and desire among consumers. Celebrity endorsements further enhance marketing strategies by aligning brands with athletes, fitness influencers, and celebrities who embody values of athleticism, excellence, and success. These endorsements lend credibility and aspirational appeal to the apparel line, making consumers more inclined to purchase.
North America is expected to experience significant growth in the sports apparel market during the forecast period. On the other hand, expenditure on sports apparels by the European Union is expected to rise.
Meanwhile, a large young population and high consumption rates in countries like India will drive the growth for sports apparels in the Asia Pacific region. Growth in this region will be driven by a rising demand for clothing items such as t-shirts, pants, joggers, and shorts
During the forecast period, the global sports apparel market is expected to be dominated by shorts and tights. Popular among men for various sports activities, these itemsprovide protection and support besides reducing painful rubs and burns. Tights also improve blood flow, delivering more oxygen to muscles, which is crucial for athletes. They support and stabilise muscles during training, speeding up muscle repair and reducing post-workout fatigue.
