Global Standard has launched its #BehindTheSeamsCampaign for the second consecutive year in September 2024.

Spanning the entire month, the campaign focuses onthe sustainable and social attributes of GOTS-certified products. It showcases the scope of sustainable textiles from runway fashion to hygiene items and beyond.

Throughout the month, Global Standard will host daily giveaways on Instagram, featuring collaborations with leading GOTS-certified brands such as Frugi, FC St. Pauli, LangerChen, Natracare, Organic Basics, Mandala, Dedicated, etc.

Additionally, it will announce two major giveaways on the campaign's website, behindtheseams.eco. A Europe-based winner will receive a sustainable trip for two to Paris, including train travel, a two-night stay at the eco-friendly Eden Lodge Paris, and a private fitting for a custom GOTS-certified jacket by John Preston. Meanwhile, a winner in North America will receive a hand-built GOTS-certified organic ‘Serenade’ mattress sponsored by Naturepedic.

Focusing on ‘organic in-conversion’ farming, the #BehindTheSeamscampaign urges brands to support farmers during the critical transition from conventional to organic practices. In partnership with the Organic Cotton Accelerator (OCA), a multi-stakeholder organisation dedicated to aiding farmers throughout the cotton supply chain, GOTS aims to encourage brands to invest in and purchase organic in-conversion cotton. Together, GOTS and OCA seek to strengthen the organic cotton supply by supporting farmers through this challenging transition.

The campaign offers an engaging way to educate the public on living eco-consciously and choosing organic textiles for the health of both people and the planet, says HolgerStripf, Head-Marketing, Global Standard. The firm works tirelessly with other GOTS-certified companies to ensure an organic, sustainable and socially conscious textile industry, he adds.